Integrated promotional campaign and web experience created for Casio digital watches as part of the Digital Multimedia course.
Casio AD
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Overview
Authors: Ana Burum, Francesca Danese, Marta Dobroević & Nika Lazo
This project was focused on creating a promotional campaign and digital presence for the iconic Casio digital watch. Blending vintage aesthetics with modern functionality, the project aimed to highlight the watch's adaptable nature, positioning it not merely as a timekeeping tool, but as a universal accessory tailored to the dynamic lifestyles of modern women.
Challenge
Women often balance routines that require both high functionality and effortless style. The challenge was to break away from traditional product presentation and effectively communicate that a single, compact vintage watch can adapt to every situation, pace and individual aesthetic without compromise.
Solution
We created a dynamic, story-driven promotional campaign centered around key messages like "Watch you lookin' at" and "More than a watch". It resulted with a fast-paced and engaging video ad featuring precise close-up shots and impactful sound design that seamlessly showcase the watch withineveryday scenarios.
Complementing the commercial, we built a dedicated website showcasing Casio watches, extending the visual identity and providing an interactive digital space where users can explore the product range and experience its seamless versatility.
Production
Fujifilm XT-30 II - for recording
Premiere Pro, After Effects - edit and sound effect
Visual Studio Code - webiste