A bold digital showcase crafted for a trivia night, pairing warm editorial typography with dynamic, high energy teaser campaigns.
Pub Quiz Visual Identity
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Overview
LPQ (Lisbon Pub Quiz) is a vibrant, pop culture driven trivia night designed for Gen Z and Lisobn expats. The brand is built around social interactions, internet lore, and relatable banter. The goal of this unofficial visual overhaul was to completely rebrand the event from a generic local quiz night into a bold, modern, and highly aesthetic lifestyle identity.
Overview
Designing a completely new visual identity for a pub quiz in a crowded entertainment market required standing out immediately while maintaining high functionality. The goal was to avoid cliché, outdated quiz tropes (like generic lightbulbs or rigid academic visuals) and instead create an engaging, mobile-first brand system that drives curiosity, fosters community, and looks like a curated lifestyle brand on Instagram.
Solution
I designed a full visual identity system centered on a high contrast palette of vibrant orange, warm cream, and editorial layout elements.
