The visual identity for Charter Rent Agency is deeply rooted in maritime tradition and the philosophy of navigation.
The name itself is an acronym of the Latin maxim "Secundis Ventis Tene Cursum", which translates to "hold your course with favorable winds". This powerful sentiment served as the primary inspiration for the design, leading to a visual solution derived from the Compass Rose. I specifically highlighted the Maestral, a wind known for providing ideal sailing conditions, to directly mirror the brand's name and its commitment to providing a seamless, guided experience on the sea.
The creative direction avoids the typical nautical clichés by drawing its color palette from the vibrant, organic world of marine corals and the Adriatic sea. By blending these tones with the geometric precision of the compass, the identity strikes a balance between technical expertise and the emotional beauty of the Mediterranean. This approach distinguishes SVTC in a crowded market, positioning the agency as a sophisticated choice for those who value both the heritage of sailing and the unique, hidden treasures of the coast.
mockups